Toyota’s Modellista and Seiko come together for watch collaboration


Toyota’s Modellista division is best known for its eye-catching body kits, but has just teamed up with Seiko to launch a new watch.

The watch developed by the two companies is equipped with a Japanese solar quartz movement and sports a 39.5 mm stainless steel case. Customers can choose from three different faces, all of which have luminous hands, luminous markers and a perpetual calendar.

An intriguing design aspect is the unique shape of the second and minute hands which are shaped to mimic one of the side skirts developed by Modellista.

Read also: Modellista is ready to make your new Lexus LX 600 stand out

When it comes to automaker-related watches, those from Modellista and Seiko are relatively affordable. Two of the three models available start at 49,500 yen ($388) while the most expensive of the three is available for 55,000 yen ($432).

The most recent watch we saw from a famous watch maker and car manufacturer was the Jacob & Co Jean Bugatti unveiled at the end of March. This watch is inspired by designer and engineer Jean Bugatti and is available with a rose gold case and cream white dial or with a white gold case and blue dial. Only 57 examples of the watch are produced.

However, this watch is not the most expensive created by Jacob & Co and Bugatti. In February, the Bugatti Chiron Blue Sapphire Crystal was announced and starts from $1.5 million. This timepiece comprises 578 decorated and hand-assembled components that make up the complex mechanism. The watch also includes a fully functional replica of the Chiron’s quad-turbocharged 8.0-liter W16, where the pistons move and the turbochargers spin.

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Floyd N. Morlan