Revenue rises to $14.7 billion for Apple’s accessories division, but watch sales could fall

Apple’s Wearables, Home, and Accessories division includes the Apple Watch, Apple TV, HomePod mini, iPod touch, AirPods, and Beats headphones, and the company doesn’t split sales between the different products in its financial reports.

It is therefore only possible to speculate on the contribution of Apple Watch sales to quarterly sales of $14.7 billion in the three months ending December 25, 2021.

Apple has sold more watches than the entire Swiss industry combined since 2019 and, while the Swiss have just had a record year, measured by the value of global exports, the number of units has halved in a decade.

Not that the Swiss are so bothered. In an interview with Hublot CEO Ricardo Guadalupe this week, he told WATCHPRO that Apple Watch was forced out for good.

“The Apple Watch was initially seen as a threat to our industry and challenged the entry price segment, but we’ve found that people who put something on their wrist lead them to seek something different. down the line. A mechanical watch is a good answer,” he says.

While accepting Apple’s positive impact on mechanical watch sales, the Swiss may also smile wryly upon learning that Apple Watch sales have actually been falling for most of the past year.

Apple Watch sales fell 35% year-on-year in the first nine months of 2021, according to tech analyst IDC, despite selling nearly 40 million units worldwide in the first month alone. third quarter of the year.

Apple introduced its Series 7 watch over the holiday season, but was already dropping it after Christmas.

On December 29, The Verge announced that Apple’s latest Watch, featuring a larger screen and other improvements over its predecessors, was reduced to $379 from Amazon’s recommended $429 for the compatible model. 45mm GPS.

The smaller 41mm model went from $399 to $349.

Apple is rumored to be launching a new format for its smartwatch this year.

Macrumors reports that a robust “Explorer” release is expected.

Floyd N. Morlan