Girard-Perregaux brings back a beloved digital watch from the 70s – Robb Report
Girard-Perregaux also wants to take part in the vintage craze.
The Swiss watchmaker has announced the return of a cult model from the 1970s, the Cap. But it’s not just the watch’s retro-futuristic design that makes this limited-edition reissue so standout, it’s also fully digital.
Most people think of dress watches when they think of Girard-Perregraux, but the brand isn’t afraid to branch out. Just look at the Cap, which it produced from 1976 to 1978. Even back then, the watch, known only as the Ref. 9931 at the time – was bold, looking more like something you’d see on Captain Kirk’s wrist than a Wall Street broker. It has a square case fitted with an innovative black and red LED display at one end that would display hours, minutes, seconds, day and date at the press of a button. Although it has only been around for a few years, it has developed a devoted following over the decades since, which is why its return has been slated for some time now.
Today, 44 years after the watch was discontinued, it is back under the name Cap 2.0. That’s because the watch is more than just a replica – it’s been revamped for 2022, though it’s still powered by a quartz movement. Its matte black case is now made of scratch-resistant ceramic and Grade 5 titanium, which makes it lightweight and hypoallergenic. It also features a ceramic strap with a rubber back and a titanium back, pushers and a vintage Girard-Perregaux logo.
Of course, the Cap 2.0 isn’t the only luxury digital watch out there. A. Lange & Söhne released the Zeitwerk in 2009. The exquisite watch that has no hour or minute hand and displays the time with Roman numerals, making it a “digital” watch in true meaning of the term. But unlike the Cap 2.0, it is powered by a mechanical movement and comes in a gold case, which may explain its original price of $89,200.
The Cap 2.0 doesn’t cost as much, but you can still expect to pay a lot more than a Casio or G-Shock. The timepiece, which is limited to just 820 pieces, or one tenth of the original production, will cost $4,700. Not bad for a watch that looks both past and future.