Five international TV formats to watch in 2022 – deadline
The past year has been a fantastic one for the format world, as offerings from developing content giants like South Korea travel the world and innovative ideas are popping up around every corner. Below, Deadline has identified five key formats to watch for next year, which we may see replicated in many other territories in the years to come.
Make up your mind (The Netherlands)
The crazy success of RuPaul’s Drag Race, which was remade in the Netherlands and will soon launch a World Cup-style version on BBC3, is expected to usher in a wave of similar formats, and Make up your mind fits this bill perfectly. After launching as a critical and acclaimed pilot on RTL4 over the summer, the show will return as a full series in 2022. Appearing like you’ve never seen them before, Make up your mind sees a group of celebrities take the stage after undergoing a visual and dramatic transformation into drag queens. A two-team celebrity panel must guess who each of the personalities is as they compete against each other over three rounds, with their performances, dance moves and, of course, their lip-syncing skills put to the test. Once revealed, the celebrity transformation is told through a compilation of moving highlights. Fremantle Global Entertainment chairman Rob Clarke said producer Herriemakers and RTL4 had “created a show with heart and a determined message at its center.” “We are confident that this show will be extremely popular with international audiences, who will enjoy guessing who the celebrities are while celebrating the beauty and importance of the performance,” he said. Meanwhile in the Netherlands, SBS6 is launching a reality survival game show Million dollar island and innovative talent show Avastars, in which singing and dancing talents are combined via AR to create a virtual super talent. Big year for incoming Dutch formats.
The language of love (UK)
The world of television is more mature than ever with non-English content, and here is the world’s first-ever closed-captioned dating show. The principle of the Channel 4 format seems simple but dazzlingly effective: six British singles arrive at a spectacular finca in the Spanish mountains and discover that the Spanish singles they date do not speak the same language. Hosts Davina McCall and bilingual Ricky Merino invite daters to “La Selección,” a ceremony in which singles choose who they want to spend time with and, over the next two days, sparks will spring up. that flirtation becomes competitive. As they try to form romantic bonds and overcome their linguistic and cultural differences, viewers will be treated to surprising, charming and often comical results. Banijay Rights’ format has a lot of international potential and follows in the footsteps of similar Channel 4 offerings such as Naughty Dance, which was picked up by Fox. “Anyone can relate to a vacation romance or have a hard time getting across to someone you love,” said Lucas Green, global head of content operations at Banijay. “With a very simple premise at its heart: ‘Can love overcome the language barrier? “- combined with a comedy of miscommunication errors, this show brings a pure romantic comedy to the” relational reality “genre.
Mom the idol (South Korea)
Squid game may have gotten all the korean applause lately, but let’s not forget it’s the nation that brought us mega formats, including The masked singer and I can see your voice. Barely launched on the CJ ENM tvN channel, Mom the idol builds on the phenomenal success of K-pop to put the stars back in the limelight. Legendary former figures of the genre, who left center stage due to childbirth, return to the stage and relive the good old days. Sehee Jang, senior director of international content marketing at CJ ENM, said the “fresh and impressive format” combines K-pop music, dance performance and reality into one. “It’s not just a music show format,” she added. “This is a special and touching story of legendary stars who find their own names on stage.” This one is sure to have the audience hooked.
Sweet Masters (Germany)
Viewers, prepare to salivate: A new food format is in town and it might be the tastiest yet. RTL Sweet Masters will tap into Germany’s love for all things sugar as professional pastry sculptors take to the screens. After dedicating their lives to creating awe-inspiring sugar, cake, ice cream and chocolate sculptures, six of the best professional teams will compete against each other to create the perfect edible dream. A group of judges must select a team to send home at the end of each episode, as the groups are put to the test, tasked with creating gigantic replicas of spectacular fashion designs. Banijay Global Head of Content Development James Townley said the format “combines creativity, delicious food, craftsmanship and competition” and “taps into the global demand we’re seeing for competitive formats based on expertise “. He cited people like Lego Masters and Domino Challenge of a similar scope, tapping into viewers’ appetites to watch hobbies unfold onscreen. If the worldwide success of Great british pastry shop (it is broadcast in Germany on Sat.1 as Das Große Backen) is something to pass, RTL could be a winner here.
Rat in the kitchen (YOU’RE USELESS)
This one-of-a-kind cooking format may be making its debut in the United States, but it has its origins in busy British cooking, where Glenn Hugill, founder of ITV Studios’ Possessed label and creator of Agree or disagree, got the idea. The show was first picked up by the BBC but was suspended due to Covid-19. In the United States, however, TBS rushed for a 10-episode order. Produced by Thinkfactory Media in association with Possessed, hosted by Natasha Leggero and judged by celebrity chef Ludo Lefebvre, Rat in the kitchen is a traditional hybrid and thriller competition cooking show. Six dynamic chefs come together to face off in the ultimate culinary battle, but among them is an infiltrator “rat in the Kitchen ”, which sabotages the chances of other contestants to win the ultimate cash prize at every opportunity. If they succeed in getting the judges to give bad reviews to the dishes and avoid being detected by their fellow cooks, they can instead take the money home. “Rat in the kitchen is by far one of the smartest formats we’ve ever heard of, ”said Corie Henson, EVP / Head of Unscripted Development, TNT, TBS, truTV. “It combines innovative cooking and everything you love from your favorite cooking shows, with a healthy serving of real classic crime.”