Apple’s foldable iPhone: will Tim Cook’s “Wait & Watch” strategy pay off?

The internet is inundated with rumors and news about Apple’s foldable iPhone, especially after more smartphone players placed their bets in the foldable segment. Led by Samsung, Oppo is turning heads with its new Oppo Find N. Likewise, Vivo and Mi are also expected to join Samsung and Oppo with their foldable bets. It seems that all the development has’type of‘convinced Tim Cook & team that the future belongs to foldable smartphones.

According to Apple analyst Dylan, Apple is testing several foldable iPhone prototypes. However, a foldable iPhone might not be a reality in the near future, as the Cupertino giant has many concerns about the maturity and sustainability of foldable display technology in addition to the market potential of foldable smartphones.

Dylan tweeted that Apple was working on a future device but the foldable display technology was not yet advanced enough and requires Apple to compromise too much, something Apple’s senior management is not happy about.

Apple is also skeptical about the sustainability of the foldable smartphone market. The world’s most beloved publicly traded company is concerned that foldable smartphones may be on the market for a short time and may lose popularity or become obsolete in the next few years, according to reports.

Given Apple’s promise to its customers regarding the durability and quality of the iPhone, the above concerns make sense. Apple wants to make sure that the foldable iPhone isn’t a step back from the current iPhone form factor. This can happen if the folding functionality causes issues with the quality and durability of the display. Dylan’s comments indicate that Apple may go with a wait and watch strategy for foldable smartphone technology, despite being ready for the foldable iPhone.

On the flip side, there are rumors that Apple believes foldable display technology will mature by mid-2023 and that the company may release a foldable iPhone in the summer of 2023.

MingChi Kuo, an Apple analyst, said in May 2021 that Apple was working on a foldable iPhone with a flexible 8-inch QHD + OLED LCD display. It is slated for release in 2023. In December, Ross Young, display analyst at Apple, said that a foldable iPhone would not be released by the company until 2023. However, 2024 is more likely. Bloomberg said Apple had started “early work” on an iPhone with foldable displays in early 2021. This indicates that there is still a lot of work to be done.

Foldable iPhone rumors have been circulating the internet since 2016, and we’ve already heard reports of various prototypes Apple is currently testing. Samsung has reportedly provided sample foldable displays to Apple for testing. However, the development team did not expand beyond this posting.

If the rumors are true, one of the foldable iPhone prototypes Apple is testing will feature two separate display panels connected by a hinge. This is a departure from single screen designs, similar to what Samsung introduced with its Fold series. Another prototype currently being tested in Apple labs is expected to be the Galaxy Z flip replica, but with improved design, build quality, and camera placement.

Samsung has been making foldable smartphones for many years. Other Android makers have embraced the technology as well. Smartphones with foldable screens continue to have issues with build quality and durability, as well as high prices that are much more expensive than standard smartphones.

With Apple entering the market, it would be interesting to see what the price of the foldable iPhone would be, given the sky-high price tag of the latest iPhone 13 Pro and iPhone 13 Pro Max. Don’t be surprised that Apple decides to price it at $ 2,000 or more.

Floyd N. Morlan