100 designs by late watch designer Gerald Genta up for auction – Robb Report

For the first time since his death ten years ago, the famous watch designer Gerald Genta‘S private safe must be opened and some of the treasures it contains will be auctioned off – with a twist.

Sotheby’s has announced that it will offer 100 original drawings of the “Picasso of Horology” in spring 2022 with NFT replicas of each physical work. Selected drawings and watercolors will present unpublished archival documents and multimedia biographical content. You can even bid on the designer’s iconic 1970 sketch for the Audemars Piguet Royal Oak and its original Nautilus design for Patek Philippe. The works will be presented in three parts “”Gérald Genta: Icon of the sale of timeWhich will take place in Geneva, Hong Kong and New York from February to April next year.

After the series, collectors can then be in the running to acquire the designer’s personal Royal Oak from Audemars Piguet. Crafted from yellow gold and stainless steel, this unique timepiece will be included in Sotheby’s semi-annual auction in Geneva. The sale takes place in May 2022 and will coincide with the 50th anniversary of the model of its release. Four rare Genta oil paintings will also be auctioned off in the final sale. Each would pay tribute to the Nautilus and Royal Oak references, according to Sotheby’s.

Gerald Genta and his personal Audemars Piguet watch have been auctioned.


From Christie’s to Phillips, today’s top auction houses appeal to discerning bidders by pairing physical works with digital replicas, ensuring a piece will retain its value for years after its sale. In this case, your Genta NFTs will serve as a record of ownership and proof of provenance for each design. The value of each physical work of art you buy is directly linked to its digital counterpart, as it cannot be resold without the NFT which confirms its legitimacy. Auctions on the NFT lots will start at CHF 100 for the Geneva sale, HKD 1,000 for the Hong Kong sale and $ 100 for the New York sale.

If the name Gerald Genta is unfamiliar to you, here’s a quick primer: He was born in Geneva in 1931 and obtained his Swiss Federal Diploma in Jeweler and Goldsmith at the age of 20. to write some of the most iconic watch models of the 20th century. In a press release, the artist’s life and business partner, Evelyne Genta explains: “Gérald has always been ahead of his time. . “

Gerald Genta watch designs

An assortment of Genta watch models.


Additional designs offered in “Gerald Genta: Icon of Time Sale” include the Disney collection of “Fantasy” watches, requested from the CEO of the company and published in 1986; the Pasha de Cartier models first released in 1985, three Grand Sonnerie wristwatch models from 1995 that were designed to mimic Big Ben in London, and other large commissions for royalty, including the Queen Mother of ‘England.

Auction dates for your calendars include Geneva from February 10 to 24, Hong Kong from March 10 to 24, and New York from April 13 to 27. A portion of the proceeds from the sale will go to Gerald Genta Heritage Association encourage and reward the next generation of watchmakers. Visit Sothebys.com for more information.

Floyd N. Morlan